We believe knowing your niche target audience is ineluctable.
When you try to serve all, you serve none. Hence, it’s important to know whom you can serve the best and to what extent. After all, your aim is to reach your constituents and make lasting impact, not just to superficially touch and go. Our effort will be to personify those groups and find insights about them.
We help you analyse multiple target groups and find your niche. Our analysis process lists out the full gamut of intended audiences and tries to segmentise them as much as possible, depending on their needs and wants. This study is an extension of the overall systemic analysis of the organisation and works well in tandem with situational, sectoral, and organisational analysis.