We change gears and deliver during crises, as time is usually in short supply.
Every crisis has a knack for catching us off-guard. The characteristic thing of any crisis that makes it lethal is its unpredictability. Considering the inevitability, and preparing for the worst is the sign of mature and forward-looking organisation. You may not be able to predict the crisis itself, but, for sure you can prepare your response for any untoward event.
The causality of a crisis may widely vary, but you can calibrate your organisation to respond through a standard operating procedure. The role of communication is very critical during these times and can be a deciding factor on if and when you can emerge out of it. Frequent communication systems to convey your stand with clarity and simplicity is top most priority. Alternatively, it is important to maintain your composure and calm. In total, crisis communication is a response to miscommunication. During the crisis your team will be overwhelmed with the surge of new developments and ever changing dynamics.