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Publicity & Marketing:

Public Interest Campaigns

We create captivating public interest campaigns to spread awareness and mobilise people

We work with you to create public service announcements, designed to persuade your constituents to engage in behaviors that actively promote healthy behaviors or good citizenship. We help you campaign to carry and disseminate the message in the public interest, with the objective of raising awareness of, and changing public attitudes and behavior towards, a social issue.

To be able to successfully conduct a public interest campaign, we study requirements of your cause and composition of your constituents. Then we decide on the media and channels which would be willing to carry the message either Pro Bono or at a minimal cost. Media organizations often donate space and time for the distribution of these messages. Nonprofit organizations and state and national governments occasionally invest in these services to regulate the dissemination of their advertisements and exert control over the distribution process. From time to time there is a possibility to enlist the support of a celebrity.

Functions under Public Interest Campaigns


We awaken the masses through awareness campaigns

A public awareness campaign is a marketing effort to build public recognition of a problem through media, messaging, and an organized set of communication tactics. These initiatives aim to reach a substantial audience within a defined timeframe, seeking to produce particular results or attain pre-established objectives. Public awareness campaigns are strategically planned to reach a particular audience and provide them necessary information about a cause.


We propagate your cause and gather widespread support

Mass mobilization (also known as social mobilization or popular mobilization) refers to mobilization of civilian population as part of a contentious challenge. Through public interest campaigns we help you engage and motivate a wide range of partners and allies at national and local levels to raise awareness of and demand for a particular development objective through face-to-face dialogue. Individuals from institutions, community networks, civic and religious groups, and various entities collaborate to engage specific audiences in dialogue using pre-planned messages. Simply put, social mobilization aims to enable change through coordinated and interconnected efforts of diverse participants.


We secure sustainable and equitable policies for public good

We develop advocacy campaigns aimed at influencing policy change by inspiring the policymakers and motivating the community to act. These initiatives raise awareness about existing issues, prompting action through informative and educational approaches.

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