Publicity & Marketing:
Public Interest Campaigns
We create captivating public interest campaigns to spread awareness and mobilise people
We work with you to create public service announcements, designed to persuade your constituents to engage in behaviors that actively promote healthy behaviors or good citizenship. We help you campaign to carry and disseminate the message in the public interest, with the objective of raising awareness of, and changing public attitudes and behavior towards, a social issue.
To be able to successfully conduct a public interest campaign, we study requirements of your cause and composition of your constituents. Then we decide on the media and channels which would be willing to carry the message either Pro Bono or at a minimal cost. Media organizations often donate space and time for the distribution of these messages. To gain control over the distribution of their advertisements, nonprofit organizations and state and national governments sometimes pay for these services. From time to time there is a possibility to enlist the support of a celebrity.
Functions under Public Interest Campaigns
Awareness
We awaken the masses through awareness campaigns
A public awareness campaign is a marketing effort to build public recognition of a problem through media, messaging, and an organized set of communication tactics. These campaigns target a large number of people over a specific period of time to try and generate specific outcomes or achieve predetermined goals. Public awareness campaigns are strategically planned to reach a particular audience and provide them necessary information about a cause.
Mobilisation
We propagate your cause and gather widespread support
Mass mobilization (also known as social mobilization or popular mobilization) refers to mobilization of civilian population as part of a contentious challenge. Through public interest campaigns we help you engage and motivate a wide range of partners and allies at national and local levels to raise awareness of and demand for a particular development objective through face-to-face dialogue. Members of institutions, community networks, civic and religious groups and others work in a coordinated way to reach specific groups of people for dialogue with planned messages. In other words, social mobilization seeks to facilitate change through a range of players engaged in interrelated and complementary efforts.
Advocacy
We secure sustainable and equitable policies for public good
We create public interest advocacy campaigns to contribute to policy change by putting pressure on policy-makers and encouraging the community to take action. These campaigns can inform the community about a current problem by highlighting and drawing attention to it in such a way that the information and education provided can solicit action to make changes.
Offerings related to Publicity & Marketing:
Expertise in Strategy:
Organisational Communication
Cause Campaign
Programme Outreach
Project Promotion
Donor Engagement
Constituent Engagement
Public Relations Management
