Publicity & Marketing:
Public Interest Campaigns
We create captivating public interest campaigns to spread awareness and mobilise people
We work with you to create public service announcements, designed to persuade your constituents to engage in behaviors that actively promote healthy behaviors or good citizenship. We help you campaign to carry and disseminate the message in the public interest, with the objective of raising awareness of, and changing public attitudes and behavior towards, a social issue.
To be able to successfully conduct a public interest campaign, we study requirements of your cause and composition of your constituents. Then we decide on the media and channels which would be willing to carry the message either Pro Bono or at a minimal cost. Media organizations often donate space and time for the distribution of these messages. To gain control over the distribution of their advertisements, nonprofit organizations and state and national governments sometimes pay for these services. From time to time there is a possibility to enlist the support of a celebrity.