Vision & Mission Statement
We believe purpose is pre-eminent to passion and performance.
Here, for the sake of understanding, let’s take the analogy of mountaineering. Before climbing, or reaching the basecamp, or even planning, the first step is to be inspired by the vision of the peak. Once the vision is clear of where to reach, the next step is to decide on the routes and setting different missions to reach the destination.
Our effort will be towards gathering relevant information and steer the conversation purpose-wise. We will remain neutral while always referring to the end-user perspective. At times, we’ll play the devil’s advocate to instigate and investigate the blind side. In the end, using various tools, we’ll deduce the deliberations to a simple big idea. Then, we’ll cherry pick the rightful missions, to be undertaken to realise the vision.