GIZ consulted with THOTIN on the media campaign strategy for their initiatve to empower women. THOTIN subsequently prepared a report summarizing the outcomes from the workshops wherein teams from GIZ and THOTIN strategized the aims of the media campaign. Highlights of the workshop discussions and the report include situational analysis of women, identification of target audiences, developing a methodology for promoting messages, etc. which are useful to our partner organisations working in the middle space defined in this report. This report will be of particular use for public relations, media, and film agencies as well as GIZ’s project partners and others working in a similar domain as a guideline, outlining the campaign planning – which describes the “what” of GIZ’s project - and campaign strategy processes or the “how” of the project.