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Align you with a rightful cause

For any planned CSR giving program, understanding the full spectrum of the development topics and carefully choosing the best fitting one in accordance with your area of expertise.

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The purpose of cause alignment is to ensure that a company’s corporate social responsibility (CSR) initiatives align with its brand values and aspirations. By aligning CSR initiatives with brand values, companies can strengthen their brand image, positively impact the bottom of the pyramid, and enhance investor confidence. The need for cause alignment arises from the fact that CSR initiatives can be scattered and disconnected, lacking a cohesive strategy. Cause alignment helps companies make informed choices about which initiatives to pursue and ensures that they are consistent with the company’s values.



Understanding the organization's objectives and values, and identifying potential causes for alignment.


Analyzing research and data to gain insights into the selected causes and their impact.


Generating ideas and strategies to align the organization's values with the chosen cause.


Developing an integrated plan for the organization to align its operations and practices with the cause.


Executing the plan and monitoring progress towards achieving alignment.


Reflecting on the impact of the alignment and making adjustments as needed to ensure continued success.


By aligning your business with a specific cause or social issue, you can create a positive impact on society while also enhancing your brand image. Cause alignment helps to strengthen the connection between your business and the community you serve, resulting in improved customer loyalty and increased trust. This can lead to increased sales and profits for your business, as customers are more likely to support companies that share their values. Cause alignment can also improve employee satisfaction and retention, as it gives employees a sense of purpose and pride in their work.

Related Programmes:

A clear and concise explanation of the intended outcome or reason for a particular action or initiative. Defining a purpose helps to provide direction, focus, and alignment towards achieving specific goals.

The process of creating a structured plan or framework to achieve specific objectives or outcomes. Programme design involves identifying the target audience, defining goals, developing strategies and activities, determining resources, and establishing timelines and benchmarks for measuring success.

The exchange of information and ideas within an organization, both formal and informal. Effective communication ensures that all members of the organization are informed, engaged, and aligned towards common goals. It involves using different channels, modes, and styles of communication to reach diverse audiences and achieve desired outcomes.

A coordinated effort to raise awareness and support for a particular social or environmental issue. Cause campaigns aim to inspire action, change behavior, and generate support for a specific cause. They often involve collaboration with stakeholders, the use of multiple communication channels, and the development of compelling messages and calls to action.

The process of enhancing an individual or organization's ability to perform effectively, efficiently, and sustainably. Capacity building involves identifying strengths and weaknesses, developing strategies to address gaps, providing training and resources, and establishing systems and structures for continuous improvement.

Information, Education, and Communication (IEC) materials and resources designed to promote awareness and understanding of a particular issue or topic. IEC resources can include brochures, posters, videos, social media content, and other materials that are tailored to specific audiences and designed to influence behavior change and promote positive outcomes.

Shall we look at your organisational communication