Publicity & Marketing:
Mass Advertising
We know it pays to advertise, provided its done precautiously and consciously
Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. Advertising is always present, though people may not be aware of it. In today’s world, advertising uses every possible media to get its message through.
We help development organisations advertise itself and/or its products in a most prolific and profitable manner. We begin with the briefs on your brand, its imagery, the ideals and values behind it, the target segments and so on. We then convert the ideas and concepts to create the visuals, text, layouts and themes to communicate with your audience. Once approved, we take your ads on air, as per the bookings done by the media buying unit. We communicate through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages.
Functions under Mass Advertising
Pro bono ads
We know the value of the ad-space and use it wisely
We help bring about positive social change by working with pro bono media allocations. Advertising is a tool that is used to motivate people to take a certain action in a way that benefits good causes. We work on nonprofits to create a win-win experience for you and media space donors. you ‘ll benefit because they receive access to media space at little or no cost to concentrate on your missions to expand, gain attention and instigate social change. On the other hand, the media agency has an opportunity to build a stronger brand, acquire a better reputation, utilize social currency, and at times earn industry awards.
Classified ads
We see scope for your brand even when you seek resources
Classified advertisement is a small message or advertisement that is placed in newspapers, magazines or periodicals. Classified advertisements are comparatively low-cost ads. Usually these ads are used for advertising recruitment opportunities and other general announcements. It's a short and simple way to plug your cause-related message and reinforce your brand image.
Paid advertisements
We intelligently craft the message to suit the media and audience
Advertising is at the front of delivering the proper message to customers and prospective customers. The purpose of advertising is to inform the consumers about an idea and convince customers that your offerings are the best, enhance the image of the organisation, point out and create a need for change, demonstrate new uses for established thoughts, announce new projects and programmes, reinforce your ground staff's individual messages, draw constituents to your campaigns, and to acquire new and hold existing donors.
Offerings related to Publicity & Marketing:
Expertise in Strategy:
Organisational Communication
Cause Campaign
Programme Outreach
Project Promotion
Donor Engagement
Constituent Engagement
Public Relations Management
