Publicity & Marketing:
We know it pays to advertise, provided its done precautiously and consciously
Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. Advertising is always present, though people may not be aware of it. In today’s world, advertising uses every possible media to get its message through.
We help development organisations advertise itself and/or its products in a most prolific and profitable manner. We begin with the briefs on your brand, its imagery, the ideals and values behind it, the target segments and so on. We then convert the ideas and concepts to create the visuals, text, layouts and themes to communicate with your audience. Once approved, we take your ads on air, as per the bookings done by the media buying unit. We communicate through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages.