Communication is at the core of human interaction. We have evolved ourselves to make connections with other human beings through various methods of communication, like gestural, visual, vocal, visceral, et cetera. Outreach at any level is a natural form of extension of what we do at a basic individual human level. Any attribute that we attach to our personal communication methods can easily be extended at a different scale and scope. All actions or aspirations will remain limited to a small group if it is not communicated properly with the outside world. It becomes almost imminent provided in some cases outside support and goodwill is irreplaceable.
We look at communication from a very deep intuitive level. Generally communication is thought of as an intellectual activity and thus a lot of emphasis is laid on providing information, broadcasting the news, and trying to influence the stakeholders. Another set of practitioners would get a step further and try to think of the emotional aspects and may suggest ways to impress, hold a conversation and find ways to become an inspiration to continue communicating. Our approach takes it a notch up and looks at it from a spiritual perspective too. We explore ways to initiate the audience into a deeper experience, look for ways to make human connections, and use communication as a medium to bring about transformation.
With the above said outlook we look at organisational communication from a larger perspective, two towards bringing the focus to the cause and inspiring change. We look at the programs and projects as a means to initiate transformation and engage the donors and your constituents through media, public relations, or directly for having positive influence.