Research and analyse
We look deeper into your stakeholder and situation related topics, to find patterns and insights to match up to your aspirations and actions.
Effective communication requires research and analysis. Initial communication analysis is an important component of the larger situation analysis on the rights of children, conducted in support of national programming. The communication component of the situation analysis begins with formative research to gather baseline data, national and subnational information and audience insights related to the larger programme objectives.
In the communication analysis available demographic, health, socio-cultural, political, economic and media related data are gathered, reviewed and analysed through a range of quantitative and qualitative research methods. These include participatory techniques for gathering qualitative and quantitative evidence such as: Knowledge, Attitudes and Practice (KAP) surveys, Focus Group Discussions (FGDs), Multiple Indicator Cluster Surveys (MICs), Demographic and Health Surveys (DHS), Key Informant Interviews, Community Mapping, Social Network Analysis and others. Communication analysis also includes an analysis of participant groups; their health seeking and other behaviours that may hinder or enable desired behaviours, social norms and practices; and an analysis of communication channels.