Cause Campaign:
Promotional Campaign
For the times when pushing the information by promotional methods is the only effective way.
At times your actions, ideas, or products may end up doing social good, but in an immediate sense might look no different than any ordinary supply of goods and services. Promotional campaigns could be undertaken for advertising and marketing related requirements. Essentially, it means to invest in pushing the supply, or creating a demand for what you have to offer.
We recommend a promotional campaign when there is an innate need to move to market and get your thing going. The success of promotional campaigns is gauged in the unit of essential subscribers or end users of your offering. To attract attention we have an option of either going with one or the mix of the traditional media or digital channels or through electronic mediums, depending on your budget and the audience you wish to reach.
Functions under Promotional Campaign
We say it in a simple, creative and persuasive way
We help you promote your campaign through print media in an effective and efficient way. The best way to be effective is to take a simple and direct route and pitch your idea in a crisp and creative manner for the audience to understand and remember. The efficiency comes from your ability to harness the results with the least of inputs.
Digital
Utilising the digital space for niche and targeted efforts
With the penetration of digital technology in each one of our lives and into the depths of social structure, the propensity of the medium to effectively carry the message and propagate the idea has increased manifold. We utilise this medium and its multiple channels through craftily designed campaigns to make maximum impact on the desired target groups.
Audio visual
The magic lies in saying everything in few seconds
For the purpose of promoting your campaign we can effectively use the persuasive power of storytelling. We highly recommend the deployment of moving images to portray your cause in an emotive and empathetic manner to make a good case for required use of your offering. If you can choose only one single most important medium to promote you can safely bet on the audio visuals.
Offerings related to Cause Campaign:
Expertise in Strategy:
Organisational Communication
Cause Campaign
Programme Outreach
Project Promotion
Donor Engagement
Constituent Engagement
Public Relations Management
