Prepare IEC resources

Effective Information, Education and Communication (IEC) materials are an important component of the comprehensive communication campaign. It is an essential channel you can use to disseminate information about your cause, to reinforce what people already know, and to contribute to changing attitudes and behaviors. An IEC campaign is not effective alone. It is one of the components of your strategy which may include face-to-face education and helping people know how to access information and other services focusing on mitigation, prevention and solution.

We create IEC materials that are relevant and tap into the interests of the local population. In addition, we make effective materials which are clear, communicate specific messages, and are easily remembered. We conduct a needs assessment before starting an IEC campaign. This provides important information about your target populations and the kinds of materials people will respond to. Also, we understand the importance of identifying trainers and peer leaders who speak local languages and, ideally, are from the target populations. These individuals will also be the most effective at adapting the IEC materials and the training session plans for local populations. We create IEC materials to train the trainers also.