Donor Acquisition & Retention
We know the challenges of getting new donors and making them stick to the course
For many organisations, finding individual donors is the most challenging aspect of fundraising. Unlike other funding opportunities, there is no explicit need for them to ‘give’. The requirement in itself is created by persuasion and by highlighting the game-changing role they can play by participation. Nudging individual donors to give and continue giving takes concerted and relentless efforts.
We approach individual fundraising in a systematic and organised fashion. We work with the research results and your audience analysis outputs. We look at the personas you’ve identified and focus on their interests and expectations. We craft the messaging to appeal to the needs and package it in a way they understand and deliver it through the channel which reaches them optimally with a targeted precision.