Publicity & Marketing:
We position your product to rightfully advance your purpose and gainfully profit change
If you are a social enterprise and we can help you disseminate information about the product, product line, brand and the organisation to the prospective buyers with the intent to generate sales and develop brand loyalty. Promotion is an essential element of the marketing mix (Viz. product, price, place, promotion) and we consider it as a mode of communication we adopt for achieving the specific set of objectives such as to provide information about the availability of features and uses of the product to the prospective buyers; to stimulate demand for a product by creating awareness and interest among the customers; to differentiate the product from the competitor’s product by creating the brand loyalty; to stabilize sales by highlighting the importance and benefits of the product.
We basically choose one of the four kinds of promotion to propagate your product. One way is to take an informative promotion route where we give out information related to the features and benefits of a product and let the consumers make a conscious choice. The second being a more persuasive promotion method where we use convincing content and visuals to influence choice. The third option is to persistently remind the audience through aggressive promotions and stay on course till you succeed. The last technique is to modify the buyers’ behavior by way of lateral communication methods and promote your product indirectly. We are adept at several types of promotions such as above the line promotions (Advertising, press releases, schemes, etc.) and below the line promotions (point-of-purchase, freebies, rewards, etc.)