Publicity & Marketing:
Product Promotions
We position your product to rightfully advance your purpose and gainfully profit change
If you are a social enterprise and we can help you disseminate information about the product, product line, brand and the organisation to the prospective buyers with the intent to generate sales and develop brand loyalty. Promotion is an essential element of the marketing mix (Viz. product, price, place, promotion) and we consider it as a mode of communication we adopt for achieving the specific set of objectives such as to provide information about the availability of features and uses of the product to the prospective buyers; to stimulate demand for a product by creating awareness and interest among the customers; to differentiate the product from the competitor’s product by creating the brand loyalty; to stabilize sales by highlighting the importance and benefits of the product.
We basically choose one of the four kinds of promotion to propagate your product. One way is to take an informative promotion route where we give out information related to the features and benefits of a product and let the consumers make a conscious choice. The second being a more persuasive promotion method where we use convincing content and visuals to influence choice. The third option is to persistently remind the audience through aggressive promotions and stay on course till you succeed. The last technique is to modify the buyers’ behavior by way of lateral communication methods and promote your product indirectly. We are adept at several types of promotions such as above the line promotions (Advertising, press releases, schemes, etc.) and below the line promotions (point-of-purchase, freebies, rewards, etc.)
Functions under Product Promotions
Branding
We brand to stand out while standing up for a cause
Product branding is a strategy that defines a unique set of marketing elements to differentiate a given product. It is an activity that defines the way the product’s image is communicated to its customers. Branding policies are established to promote the idea behind the product through logos, images, designs, colors and many other marketing resources to place the product in the customer’s mind.
Packaging
We wrap it with your brand identity and users’ preference
Packaging refers to the process of designing the package such as containers, wrappers etc. It plays a very significant role in the marketing success or failure of many products especially for non durable consumer products. It not only provides protection to the product but also acts as a promotional tool. Sometimes, customers assess the quality of the product from its packaging.
Collaterals
We support you with materials to move into the market
Before convincing someone to buy into your product or service, you must nurture them through the buyer’s journey with the right collateral for each stage. Pushing for a hard sell right off the bat will not work. Targeting different audiences with the right collateral will help you generate leads, promote new products and campaigns, entice new customers, re-engage existing ones, and make yourself more publicly known.
Offerings related to Publicity & Marketing:
Expertise in Strategy:
Organisational Communication
Cause Campaign
Programme Outreach
Project Promotion
Donor Engagement
Constituent Engagement
Public Relations Management
