We create a localised identity for the project to stand and survive on its own
The purpose of the project branding is to make sure that the visibility of the efforts are not lost in actions. Moreover it helps in keeping the outlook of the initiative neutral to the organisations involved. This in turn reduces misunderstanding and everyone partakes with equal authority and responsibility. If promoting a project is part of your mandate then the branding of it is an inevitable exercise.
We approach the project branding with utmost care and being sensitive to the needs of multiple stakeholders. We study the symbols and metaphors that denote your action and find subtle but effective ways to express through iconic branding. We take into account the requirements of your supporters and notice the behaviour and preferences of your constituents before coming up with draft editions. Once the most appealing and appropriate one is chosen, we proceed to include new opinions to finesse and finalise it. If required we create multiple language editions to multiple locations.