Brand Building:
Brand Positioning
We attempt to place you at a prime position in hearts and minds of your audience
In communication, as in life also, less is more. You have to jettison the ambiguities, simplify the message, and then simplify it some more if you want to make a long-lasting impression. It is more important that it can occupy with the greatest confidence as it balances authenticity, relevance and differentiation. There is nothing inherently more favorable or less favorable than others.
It is useful to consider a spectrum of options when considering an organization’s positioning. Since brand consideration and preference is generally seen to be as much a product of emotional decision making as rational decision making, brand positioning is typically approached using a considered blend of both rational and emotional elements and attributes.
Functions under Brand Positioning
Research
We search through the emotional and rational spectrum
We evaluate your brand primarily using emotions (feelings and experiences) rather than information (attributes, features and facts). Research reveals that emotional response like ‘likeability’ has far greater influence on reported intent than does the content. The positive emotions have a far greater influence on loyalty than trust and other judgements which are based on a brand’s attributes.
Workshop
We lead towards finding a conscious balance
Our workshop begins with rational questions like when, where and what, which related to the infrastructure and programmatic aspects. We then move towards the ‘how’ aspect, which is the study of the process. Then, we proceed for the emotional and intangible aspects of ‘who’ and ‘why’ represented by the values and purpose respectively.
Report
We look at the whole range and identify the positions
Our report categorically lists out different levels of positioning for further actions to be facilitated. On the acquaintance side, there are stages on the awareness, understanding, interest, trust, and trial levels. On the supporter side, there are levels of belief, affinity, loyalty and advocacy.
