We think to reach the right people; you need to first identify the right place.
In the development sector, one of the most crucial aspects of solution delivery is reaching the deserving candidates. As much as it may seem obvious, it is one of the crucial factors. The people are dispersed in diverse conditions, and there is no single reliable way to reach them. Sifting through multiple options and gleaning through various data, informed decisions are made.
For the programme to be successful, it needs to first reach the right place. Your organisation might seek maximum impact with any given action, and you may have conducted the need analysis, but to fully realise the programme, you need to find the location, where it might be most useful. The need exploration may look at the demographic motivations, but this exercise focuses on the geographic considerations.