Public Relations Management:
We make use of public relation tools to influence and inspire favourable policies
If you want to reach a certain audience group whom you may not be able to reach directly by other means, this is a powerful tool. Especially, if it is about communicating to the higher echelons of power, whom you may not be able to identify individually. If your target is to influence policymakers to take rightful actions, in fact this is a far better tool than direct communications, as it keeps egos and triumphalism at bay.
This is not an overnight challenge, and we conduct the continued exercise in a careful and delicate fashion.First, we study the key issues and find out people who wield the power to influence it. We survey the target group and find out channels that can potentially take you there. Then we repurpose your message in multiple forms to be retailed through the selected channels. This could be a painfully slow process and difficult to gauge the direct impact. This works when organisations put the issues in front over the benefit of owning the process, for those who weigh impact over accolades.