GOAL 12: Responsible Consumption and Production
A program that supports the transition to a circular economy, where products and materials are reused and recycled to reduce environmental impact, encouraging individuals and businesses to reduce waste, reuse materials, and recycle, promoting responsible consumption.
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The Shubh Aarambh programme saw us collaborate with the Mondelēz International Foundation and Save the Children in addressing health-related concerns and building a healthy lifestyle, while aiming to bring positive change in the lives of young children. Toward this end, we developed educational animated films featuring muppets which narrated everyday stories reflecting real-life community circumstances.
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We helped create an umbrella brand, viz. Auroville Bioregion Development Actions (ABDA), to showcase all the development activities done for the immediate villages surrounding Auroville.
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