Promoting Save the Children’s campaign ‘Every Last Child’ while targeting to make ‘invisible’ children visible at the Global Citizen Festival India 2016, where more than 5,00,000 Global Citizens took 2 million actions that will affect 503 million lives.
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GIZ consulted with THOTIN on the media campaign strategy for their initiatve to empower women. THOTIN subsequently prepared a report summarizing the outcomes from the workshops wherein teams from GIZ and THOTIN strategized the aims of the media campaign. Highlights of the workshop discussions and the report include situational analysis of women, identification of target audiences, developing a methodology for promoting messages, etc. which are useful to our partner organisations working in the middle space defined in this report. This report will be of particular use for public relations, media, and film agencies as well as GIZ’s project partners and others working in a similar domain as a guideline, outlining the campaign planning – which describes the “what” of GIZ’s project – and campaign strategy processes or the “how” of the project.
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Assisted Save the Children in launching the Every Last Child Campaign in India to reach out to the excluded children and have a massive improvement in their situation by providing access to healthcare and quality education.
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