Publicity & Marketing:
Mass Advertising
We know it pays to advertise, provided its done precautiously and consciously
Communication with product or service users is achieved through mass advertising. Messages, paid for by senders, aim to inform or influence recipients. Although not always apparent, advertising is omnipresent. Today, it utilizes various media for message delivery.
We help development organisations advertise itself and/or its products in a most prolific and profitable manner. We start by delving into your brand’s briefs, encompassing its imagery, underlying ideals, values, target segments, and more. Subsequently, we transform these ideas into visuals, text, layouts, and themes for effective communication with your audience. Upon approval, we air your ads based on media bookings by the media buying unit. Our communication spans various mass media channels, encompassing traditional mediums like newspapers, magazines, television, radio, outdoor advertising, or direct mail, as well as newer platforms such as search results, blogs, social media, websites and text messages.
Functions under Mass Advertising
Pro bono ads
We know the value of the ad-space and use it wisely
We contribute to positive social change through pro bono media allocations, using advertising as a tool to inspire action for good causes. Collaborating with nonprofits, we create a mutually beneficial experience for you and media space donors. You benefit by accessing media space inexpensively or at no cost, allowing you to focus on expanding your mission, gaining attention, and driving social change. On the other hand, the media agency has an opportunity to build a stronger brand, acquire a better reputation, utilize social currency, and at times earn industry awards.
Classified ads
We see scope for your brand even when you seek resources
Classified advertisement is a small message or advertisement that is placed in newspapers, magazines or periodicals. Classified advertisements are comparatively cost effective. Typically employed for promoting job opportunities and general announcements, these ads offer a concise and straightforward means to convey cause-related messages and enhance brand image. It's a short and simple way to plug your cause-related message and reinforce your brand image.
Paid advertisements
We intelligently craft the message to suit the media and audience
Advertising plays a crucial role in conveying the right message to both current and potential customers. Its aim is to inform consumers, persuade them that your products or services are superior, improve the organization's image, highlight the need for change, showcase innovative applications for established concepts, announce new initiatives, support your staff's individual messages, attract support for your campaigns, and gain new donors while retaining existing ones.
