Collecting, distilling, and actioning local risk and resilience perspectives
We help
Publicise & Market Your Cause
We navigate you through your cause related marketing requirements, public interest campaigns, and promoting your products and services to help achieve your objectives.
Publicity and marketing is nothing but communication conducted by paying money to access connection to your audience. At times, you may think of making profit from your products and services to fuel the engine of your social work, and that may require you to propagate your offering for maximum returns. The money spent on publicity and marketing should be considered more like an investment rather than an expense.
We recommend you indulge in paid propagatory methods only when you expect the returns to far exceed the inputs. We will help you take this calculated risk by weighing in all factors and with our insights and understanding of media market dynamics. When you decide to take this route we study your requirement and explore multiple means of publicity and gauge the value propositions and then suggest appropriate avenues to use. We are well aware that in advertising, every word, every second, and every inch of an ad space costs money, and thus we remain miser and wiser about its usage.
Cause Related Marketing
If you are working relentlessly towards a cause and want to see it succeed at any cost marketing the idea could be a great solution. Of course, this only works when you have ample resources at your disposal to exercise this luxury of paid propagation. When you have targets to meet and believe that the investment made in the cause related marketing would justify the results.
Public Interest Campaigns
We work with you to create public service announcements, designed to persuade your constituents to engage in behaviors that actively promote healthy behaviors or good citizenship. We help you campaign to carry and disseminate the message in the public interest, with the objective of raising awareness of, and changing public attitudes and behavior towards, a social issue.
Product Promotions
If you are a social enterprise and we can help you disseminate information about the product, product line, brand and the organisation to the prospective buyers with the intent to generate sales and develop brand loyalty. Promotion is an essential element of the marketing mix (Viz. product, price, place, promotion) and we consider it as a mode of communication we adopt for achieving the specific set of objectives such as to provide information about the availability of features and uses of the product to the prospective buyers; to stimulate demand for a product by creating awareness and interest among the customers; to differentiate the product from the competitor’s product by creating the brand loyalty; to stabilize sales by highlighting the importance and benefits of the product.
Mass Advertising
