Organisational Communication:
Crisis Communication
In times of crisis, we shift gears and deliver swiftly, recognizing the scarcity of time.
Crises have a tendency to catch us off-guard, marked by their inherent unpredictability. Acknowledging this inevitability and proactively preparing for the worst showcases the maturity of a forward-looking organization. While predicting the crisis itself may be challenging, preparing a crisis communication response for any untoward event is within your control.
The nature of a crisis may vary widely, but you can equip your organization with a standardized operating procedure for an effective response. Communication plays a pivotal role during these critical moments and can be a deciding factor in emerging successfully. Establishing frequent communication channels to convey your stance with clarity and simplicity takes precedence. Additionally, maintaining composure and calm is crucial. In essence, crisis communication is a response to mitigate miscommunication. Amidst a crisis, your team may grapple with a surge of new developments and ever-changing dynamics, making effective communication paramount.
Functions under Crisis Communication
Internal crisis
We consider crises as an opportunity to come closer
We view crises as opportunities to draw closer. Unexpected crises within your organization can potentially reshape your way of working, for better or worse. The key is proactive preparation and considering everyone's perspective. While we strive to prevent crises, under unavoidable circumstances, we assist in implementing emergency protocols and facilitate communication to restore normalcy. Ideally, such occasions can foster stronger team bonds and allay mistrust.
Situational crisis
Being present, when situation demands your support
In situations where the external environment is in crisis, social organizations are often expected to respond and present their perspective responsibly. The crisis may escalate due to political, social, economic, technological, or environmental reasons, requiring a proportionate response within your purview of work.
Audience related crisis
During crisis it is critical to show you stand with them
Crisis among your constituents is a litmus test for your organization. Their judgment of you will hinge significantly on your response in their hour of need. To earn respect and complete trust, positive and empathetic responses during crises are essential. While your actions speak volumes, it's equally important to amplify your voice through empathetic and extensive communication.
