Promotional Activities:
Digital Marketing
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We package and present your digital personality to suit the search & social media
Digital marketing is like any other type of marketing—it’s a way to connect with and influence your potential audience. The real difference is, you connect with and influence them online. Basically, digital media refers to any online communication efforts or assets. The use of two-way interaction allows brands to receive both positive and negative feedback from their audience as well as determining their future course of action in real time.
We utilize internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of tools and tactics.
Functions under Digital Marketing
SEO and SEM
We adapt your message to suit the engines & logarithms
We adjust or rewrite your website content and site architecture to achieve a higher ranking in search engine results pages to enhance listings. We also promote websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising referred to as Search engine marketing (SEM).
Social Media Marketing
We take you to the most interesting interactions
We use social media channels ( Facebook, Twitter, Youtube, Instagram, LinkedIn, etc.) to propagate your cause. We work according to your strategies and execute to draw in traffic for a website or to gain attention of the audience over the web using different social media platforms.
Digital Assets
We use popular digital platforms to propagate your brand
We use online display advertising deals for showcasing promotional messages or ideas to your audience on the internet. This includes a wide range of avenues like advertising blogs, networks, interstitial ads, contextual data, ads on the search engines, classified or dynamic advertisement etc. For target specific audiences we use other techniques like email marketing, content and video marketing, sponsored content, inbound marketing tactics, etc.
Offerings related to Promotional Activities:
Advertising Avenues
and Guerilla Tactics
Electronic Media
Planning & Placement
Event
Participation
Expertise in Strategy:
Research and Analysis
Promotional Activities
Technology Integration
Report and Documentation
Monitoring and Evaluation
Capacity Building
IEC Resources
Turnkey Production
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