Promotional Activities:
Advertising Avenues and Guerilla Tactics
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We canvas and scrutinise various publicity vehicles in venues to offer you the best platform
Advertising media plays a pivotal role in propagating ideas for organisations. It is at times quite difficult to make every audience group know about your actions or projects. This is why organisations advertise and use different avenues to reach and to increase their awareness. As a strategy we use guerrilla tactics to surprise with unconventional interactions in order to promote.
We manage advertising media and its various channels for showcasing promotional content which is communicated in different forms such as text, speech, images, videos using TV, radio, online, outdoor etc. Depending upon the audience demographics, advertising budget, targets of the organisation, advertising objectives etc, we choose with you the type of media you want. Sometimes, we use a mix of media channels as an integrated communications approach.
Functions under Advertising Avenues and Guerilla Tactics
Traditional Media
We convey your point in a creative and convincing way
Advertising media like newspapers, magazines, leaflets, brochures, billboards, signages, direct mail and other print publications come under print media. Print media caters to a regional audience and is published in different languages which is perfect to reach a niche audience. Likewise, TV and radio are other two of the most important advertising media known as broadcast media.
Outdoor Placements
We place your brand at an opportune space
Another widely employed advertising method involves the utilization of outdoor hoardings, billboards, OOH (out of home) media, and similar platforms. Outdoor advertising is basically useful in capturing the travelling audience. This gives an opportunity to organisations to use outdoor advertising media to create brand and cause awareness by putting large billboards and hoardings above buildings, near streets etc to give maximum visibility.
Tactical Tie-ups
We explore and find unconventional means to promote
This alternative advertising style relies heavily on unconventional communication strategy, high energy and imagination. Guerrilla tactics are about taking the audience by surprise, make an indelible impression and create copious amounts of social buzz. Guerrilla approach is said to make a far more valuable impression with audience interaction, in comparison to more traditional forms of advertising and marketing. This is due to the fact that most guerrilla campaigns aim to strike the audience at a more personal and memorable level. We can help you make those tie-ups to make these ideas possible.
Offerings related to Promotional Activities:
Digital
Marketing
Electronic Media
Planning & Placement
Event
Participation
Expertise in Strategy:
Research and Analysis
Promotional Activities
Technology Integration
Report and Documentation
Monitoring and Evaluation
Capacity Building
IEC Resources
Turnkey Production
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