Collecting, distilling, and actioning local risk and resilience perspectives
We help
Build Your Noble Brand
We help you stand out and make a mark. We help you create your own identity, find and align attributes, bring forth the vital essence and position you positively.
In a crowded contemporary market space, all entities like businesses, government, social organizations, interest groups, and even individuals are competing for attention. Effective brand building requires a detailed understanding of the brand landscape, along with a deft handling of observations from meta, macro, and micro levels, to get a sense of space available or to be created for new entrants or expansion.
Brand building is a complex and consuming exercise and our approach during the strategizing phase is to conduct necessary researches to analyse the scope and qualitative strength of the brand identity, which forms the outlook. With you, we’ll also study and establish the attributes that may further define the brand with its promise and benefits. The brand essence essentially focuses on the culture at the organisation and creates an affable personality. Finally, our positioning exercise is about highlighting the value propositions and integrating other brand elements.
Brand Identity
Brand identity may as well be compared with human identity. We primarily remember people by their names and physical attributes, and so do we recall the brands similarly. The auditory aspect of the name and visual outlook of the brand becomes significant for its role in remembering and recalling from memory. The decisive factor of the brand identity lies in its ability to transcend from short-term memory to long-term.
Brand Attribute
This exercise of creating brand attributes is akin to defining boundaries. With the clear demarcations, the organisation may stay disciplined with the bounds. For audiences, it’s an indication to attract the rightful audiences and stay clear of the undesired ones. This indeed may help your peer and partners to make decisions related to your organisation.
Brand Essence
The brand essence is the core of an organization’s external perceptive standing. It is not enough to self-assess the brand value by means of the explicitly stated attributes or by the benefits you bring to your audience. The main essence of your brand, and the foundation of successful brand building, is judged by the audience from their value perspective and the implicit personality you exude through your actions.
Brand Positioning
